"If you’ve been told a journalist is supposed to be objective, forget that. Human beings are subjective. Being fair, being a real honest broker of information means that you can correct your own natural biases. You have to think of how a person is going to look at the portrait of themselves that you’re giving a reader, or a viewer, or a listener. Will they recognize themselves or not?"
~ Sam Freedman, in the Centennial Film for Columbia J-School. Worth a watch!